Often native advertising looks inappropriate and irrelevant because
it only relies on the context of the article or location of the visitor,
which leads to bad user experience and low clicks count.
To avoid that, Traqli selects ads based on comprehensive understanding
of users’ preferences, taking into account behavioral, semantic, geo and device data.
So knowing what exactly user reads and is interested in gives Traqli enough data to
recommend ads relevant to each visitor. This allows to increase audience engagement, CTR and incremental revenue.
In addition to that, Traqli works with a wide range of native ads networks to guarantee continuous supply of relevant ads.
In case you already have a pool of ads to work with, Traqli will apply its smart targeting to make sure readers are exposed
to ads that cater to their personal interests.