How Traqli finds an image to illustrate a story, when a story doesn't have one?
Sometimes a situation occurs when RSS feed doesn't contain a link to an image illustrating the story. It may be caused by a system hiccup or if an image wasn't supposed to be there in the first place, if an image is contained in a custom RSS tag or if the size of the image is less than 50x40 px.
In cases like the above, when Traqli can't find an image in the RSS feed, it tries to take an image from <meta property = "og:image"> on the article's page.
If Traqli couldn't find an image on the page, it makes a full text analysis of the article, picking up all images that are no less than 50x40px in size and picks the one that has the highest resolution.
If it's still impossible to find the image, Traqli picks up keywords from the article and makes an automated web image search, picking up the most relevant one and inserting it in the newsletter.
We suggest using a placeholder image, specific to each feed, or pick an image from a pre-defined pool to cover cases of irrelevant web image search results.
How can I manually select and add stories to newsletters?
We built Traqli with automation in mind. Once you set up your account you don't have to worry about what stories to pick and send to your subscribers. But sometimes publishers prefer manual content selection and for those who want to pick stories for newsletter by hand we've designed a special feature — Traqli Feed Manager. Here's how to use it:
- Ask Traqli's Customer Success Manager for the access credentials to Feed Manager. You'll get the username and password in response.
- Go to the Feed Manager page
- Click Add story button
- Fill in the fields
- Title displays the title of the story in newsletter
- Category displays the category of the story in newsletter (optional)
- Description is used for ranging stories within newseltters — more relevant to subscriber appear first, but this is also optional
- Link to the story on the website
- Image link is a direct link to the image for the story
- Pub date. Indicate the date when the story should be sent in a newsletter. If you are creating Saturday's and Sunday's mailings on Friday, please indicate corresponding pub dates.
For service trialing purposes we offer only default newsletter template. It doesn't allow for customization. Also, we've built our whole service around machine learning and smart content recommendation engine. While it may sound weird and complicated, it actually aimed at simplicity — it takes the guesswork out of your process of content selection. Makes your day easier and frees us space for other important things.
By monitoring your audience behavior our system knows what article will be the most relevant and interesting to each of your readers.
If you want to influence the content selection process, you can set up your CMS to feed particular stories to RSS that you've provided to Traqli upon integration and our system will use them to build personalized newsletters.
There is a lot of metrics out there you can use to track your email campaign performance and one of the most commonly used is Open Rate wich measures how many people on an email (mailing) list open (or view) a particular email campaign.
An important point is that you wouldn't find this particular metric in Traqli Dashboard and that is for a reason: open rate is very unreliable KPI and here is why
There is a fundamental reason - emails were not designed to track open rate. The way it currently works is by a little "hack" based on a small transparent image that is hidden from the reader. And the whole mechanics of open rate relies on whether the image is downloaded (in this case the email treated as opened) or not. On the surface it seems like a quite obvious way to effectivelly track opens, but in reality for the most popular mailbox providers (e.g. Gmail, Outlook or Yahoo) it's not working that good.
Your subscriber can open, read and even click in your emails, but doesn't download an image which is for example a default option for the Outlook email client, another case is Gmail, where by default all image are predownloaded by the Gmail server, which means that you will have 100% open rate for such emails. As the result the average of not downloaded images, downloaded by server (not your subscriber) and small amount of clients where the image was actually donwloaded by the recipient is what you usually get as an actual Open Rate of your emails. Not very accurate and reliable, isn't it?
That's why at Traqli we decided to rely only on something measurable and accurate: volume of sent emails and amount of generated clicks by the real person. With those two metric you can get a relevant data about your mailing list engagement and performance.
According to Wikipedia, RSS stands for Rich Site Summary and uses a family of standard web feed formats, to publish frequently updated information: blog entries, news headlines, audio, video. An RSS document (called "feed", "web feed") includes full or summarized text, and metadata, like publishing date and author's name.
Traqli uses RSS feeds to get notifications of new publications for further including them into newsletters. This is the typical structure of the RSS feed:
<?xml version="1.0" encoding="UTF-8" ?>
<enclosure url="" type="image/png"/>
Here is the most necessary tags for RSS feeds to work with Traqli:
<guid> - unique identificator of the article
<title> - title of the article
<category> - use this tag to inform about category of content
<link> - link to the article
<description> - short summary or full text of the article, depends on your needs
<pubdate> - date publication. Here is an example: 2016-09-26T00:00:00.000Z, in the format: YYYY-MM-DDTHH:MM:SS:MSZ.
<date> - when the article was added to the RSS feed
<enclosure> - description of the object, which is attached to the article ( usually includes link to the image).
All of our sponsored content is screened internally to ensure that it is appropriate for general audiences. However, some publishers are more sensitive than others to the types of content they want on their website. Traqli offers three ways to limit the type of sponsored content that will appear in your widget: by content rating, by brand-safe filter, or by vertical.
NOTE: Limiting the types of ads that can appear in your widget can dramatically reduce its profitability.
Our content rating system loosely follows the same format that’s used for movie ratings, with G being the most conservative and R being the least conservative. If you want to restrict your widget to showing only the most conservative sponsored content, you can assign it a more conservative content rating. Giving your widget a less conservative rating does not mean you will always see that type of content; it only means that you are allowing that content to serve if it performs well for you. See a general description of each rating below.
G: Absolutely no suggestive content of any kind, including images of people showing any amount of skin. No mature topics or depictions of violence.
PG: No sex-related or sensual content. Tasteful imagery associated with topics such as swimwear, body art, and fitness may include skin. Select entertainment images and topics may include mild violence.
PG-13: Content includes sexual topics or non-explicit suggestive imagery, as well as violence in news or entertainment media. Includes terms and images that may be considered “sexy”.
R: All of our sponsored content can be shown here. Content may be sexual in nature, sensational, shocking or outrageous. Creative content does NOT contain nudity, pornography or explicit sex. (Note: This option may not be compliant with Google AdSense or other ad network policies.)
You may be more concerned with the presentation of the content rather than the rating or vertical. If an ad is sensational or aggressive, Traqli flags that ad as not brand safe. Activating the brand-safe filter will ensure that these ads do not appear. Please contact support to have the brand-safe filter activated for you.
You may wish to remove specific ads and/or verticals from your widget. The following verticals can be blocked:
Please contact support to have any of these verticals or specific ads removed for you.
Traqli works with a wide range of sponsored categories content.
Here is the list of them
5. Arts & Entertainment
8. Babies & Toddlers
10. Body Art
14. Car Culture
16. Celebrity Fan/Gossip
17. Cell Phones
20. College Life
21. Comics & Superheroes
22. Contests and Bargains
23. Credit/Debt & Loans
26. Dental Care
30. Erectile Dysfunction
32. Eye Candy
34. Family & Parenting
37. Financial News
38. Financial Planning
40. Food & Drink
43. Gay Life
44. General Interest
45. Get Rich Quick
46. Green/Environmentally Friendly
47. Hair Growth
48. Health & Fitness
50. Holistic Healing
51. Home & Garden
52. Human Interest
55. Internet Technology
57. Law, Gov't & Politics
58. Legal Issues
60. Men's Health
64. Paranormal Phenomena
65. Parenting - K-6 Kids
66. Parenting teens
67. PC Support
68. Personal Development
69. Personal Finance
72. Pick-Up Artists
75. Religion & Spirituality
76. Remodeling & Construction
80. Sleep Disorders
83. Style & Fashion
85. Technology & Computing
86. Technology News
93. Weight Loss
94. Women's Health
95. Work From Home
The list is updating all the time, so please contact us if you want to ask some specific category. Read more here about the way how you can control sponsored content selection for your campaign.
Since Traqli ads UTM tags in every link (both in emails and for onsite recommendations) you can gather different data about this traffic behavior from your website analytics solution. Here is what you can find about Traqli using Google Analytics
First of all you can check the volume of traffic that Traqli generation as well as bounce rate, page views per session and visit time. To find this information go to Acquisition → Overview → Source / Medium